SweetBites Startup Story
In modern life, everyone is busy and sometimes forgets how to truly take care of themselves. We – young people who love baking – were once like that: we love the sweet taste, but worry about our health. And then, from a very small thought, a big journey began…
SweetBites Group was founded by Phuong Linh, Gia Khanh, Thai Son, Anh Tuan, Khanh Chi, Chi Kien and Ha Anh – seven friends who share a passion for cakes and a desire to spread a healthy lifestyle. During a conversation, the group realized that: delicious cakes can be completely “healthier” if made from natural and balanced ingredients.
From there, SweetBites startup journey officially began. The early days were not easy — from trying dozens of recipes over and over again, failing with the first batches of cakes, to the joy of creating the perfect flavor from oatmeal, honey and healthy ingredients.
Each cake is not just a product, but also a crystallization of friendship, perseverance and belief in a healthy lifestyle.
At Sweetness, we not only want to bring delicious cakes, but also want to convey the message:
“True sweetBites comes from balance – between flavor, health and love.”
Now, SweetBites is not just a group of friends baking, but a journey to spread positive energy — so that everyone can enjoy the sweetness while still living healthy and happy every day.
Healthy Cakes – When SweetBites Is Redefined
The emergence of healthy cakes has changed the way consumers perceive “sweets”.
If in the past, cakes were synonymous with sugar, fat and sin, now healthy cakes bring a new concept – sweet and balanced.
Consumers no longer have to choose between “eating well” and “living well”.
They can enjoy a cake while still feeling secure about their health, because inside it are natural ingredients, low in sugar, rich in positive energy and made with real care.
More than just a dish, healthy cakes have become a symbol of a conscious lifestyle – knowing how to appreciate the body, love nature and aim for sustainability.
Thanks to that, each cake now not only satisfies the taste buds, but also touches the hearts of those who enjoy it.
“From a cake, people learn to love themselves – gentle, healthy and inspiring.”

STORY FROM SWEET INGREDIENTSEach healthy cake of Sweetness starts from very simple ingredients: fragrant oatmeal, ripe bananas, wild honey, walnuts and a little pure coconut oil. All are mixed together with meticulousness, patience and love for health. But the most special thing is not in the recipe, but in the hearts of the people who make it. Each batch of cakes baked not only has a natural sweet taste, but also contains the desire to spread a healthy lifestyle and share love. Because for the Sweetness team, “The ingredients that make a healthy cake are not only oatmeal and honey, but also love, faith and a heart that knows how to give.”
SWEETBITES TEAM
trần phương linh
founder & president
Vũ anh Tuấn
co-founder & CFO
bùi đức phan huy
head of technical
Tô Gia Khánh
head of finance
trịnh khánh chi
head of PR
