Light bites, big smiles.
Decoding the “Less sweet cakes” trend that has dominated the healthy food market in recent years
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Low-sugar cakes in particular and foods and drinks labeled sugar-free or low-sugar in general are increasingly gaining the sympathy of consumers. In fact, the rise of low-sugar, low-calorie cakes, diet cakes, etc. has become a global trend.
So why is there this change in eating habits? Should restaurant/cafe owners adjust the amount of sugar in their cakes? Let iPOS.vn decode the trend of “Low-sugar cakes” that is dominating the healthy food market in the following article.
1. The rise of low-sugar, low-calorie cakes
Low-sugar cakes are essentially still a type of cake used as a dessert or snack between main meals, but the sugar content is reduced or sweeteners are used instead to create a less sweet, lower-calorie cake flavor.
An average cake will contain three times the amount of sugar needed to consume in a day. While the recommended amount of sugar for men is about 37.5g (equivalent to 9 teaspoons of sugar/day), and for women is about 25g (equivalent to 6 teaspoons of sugar/day). Reducing sugar in cakes will mean reducing calories and being healthier for consumers.
Less sweet cakes are cakes that have reduced sugar or use alternative sweeteners to create a less sweet and calorie-free cake flavor.
Leading the trend of less sweet cakes are some homemade bakeries or healthy food restaurants whose main customers are women who want to lose weight or follow a diet to stay in shape.
Later, the trend of less sweet cakes became more widespread, changing the eating habits of many people. Not only online bakeries, but cake brands are also gradually adjusting the sweetness of their products to meet customer tastes. Some typical names include Nguyen Son Bakery, Anh Hoa Bakery, The 350F Dessert & More, Origato, Savor Cakes, … are also promoting the reduction of sugar and sweetness in their products.
2. Decoding the trend of “Less sweet cakes” that is dominating the healthy food market
It is undeniable that sweets have a positive effect on people’s mental health. Cakes always have an irresistible appeal to both children and adults. Because they are delicious, easy to eat, help improve mood, and effectively support stress reduction. However, eating too much sugar is not good for physical health. Therefore, less sweet cakes were born as a solution for those who want to “pamper” themselves a little but still worry about weight and health problems.
There are several reasons for the growing popularity of less sweet cakes:
First, the shift in eating habits of diners comes from the increasing awareness of health, especially after the Covid-19 pandemic. Consumers gradually realize the close connection between eating too much sugar and the risk of obesity, cardiovascular disease, diabetes, etc., so they want to eat healthier.
Second, less sweet, less calorie cakes are part of the recently booming healthy food trend. Less sweet cakes will satisfy your sweet cravings while still ensuring that they do not disrupt your healthy diet.
Third, white granulated sugar (white sugar) commonly used in making cakes is a spice on the list of replaceable spices. Therefore, reducing sugar in cakes is not too difficult. Low-sugar bakeries often use diet sugar or coconut sugar, palm sugar, honey, maple syrup, dates, concentrated fruit puree, artificial sweeteners, etc. to replace regular sugar. Along with that, to meet the standards of a low-sugar, low-calorie cake, some shops also replace wheat flour with whole wheat flour, almond flour or oats, replace sweetened milk with nut milk, unsweetened milk, skim milk, yogurt, etc.
Finally, the low-sugar cake business is a potential market in Vietnam when all healthy products are receiving a favorable view from the majority of consumers, especially the Gen Y & Gen Z generations.
